In the Web3 and crypto ecosystem, 'building in public' isn't just a marketing strategy; it is the foundational ethos of the entire industry. The core promise of blockchain technology is transparency, decentralization, and open-source collaboration. If you are building a dApp, a DeFi protocol, or an NFT infrastructure project behind closed doors, the community will inherently distrust you. For a Web3 startup, building in public is mandatory for survival. When you document your journey on BuildInProcess, you align your development process with the values of your users. You share your smart contract architecture before deployment, discuss the delicate balancing act of tokenomics, and navigate the complex, often chaotic reality of community governance (DAOs). The Web3 space is incredibly fast-paced, and the community aggressively supports founders who are radically honest about their progress and setbacks. By transparently sharing your code audits, your struggles with layer-2 integration, and your strategies for acquiring initial liquidity, you build the most valuable currency in crypto: unquestionable trust. This trust is the mechanism that transitions early observers into active protocol users, liquidity providers, and dedicated community evangelists.
The crypto space is riddled with scams and 'rug pulls.' A founder who builds in public—who shares their real identity, open-sources their code, and discusses their security audits—stands out as a legitimate, trustworthy actor, attracting serious users and capital.
Web3 projects live and die by their communities. By sharing your development journey, you invite early adopters to feel a sense of ownership over the protocol. They become your most vocal marketers, defending the project and driving organic growth far better than paid advertising.
Smart contract bugs can result in millions of dollars lost. By publicly sharing your architecture and inviting 'white hat' developers to review your code before launch, you leverage the collective intelligence of the ecosystem to secure your protocol.
Crypto venture capital firms and angel investors actively scour public channels (like Twitter and specialized forums) for promising, transparent founders. Building in public serves as a continuous, public pitch deck demonstrating your execution speed and community traction.
We built the exact tools you need to share your journey without wasting hours on marketing.
Specific, concrete updates that actually drive engagement in this niche.
Share the logic behind your contracts. Explain why you chose specific standards (like ERC-20 vs. ERC-721A). Most importantly, transparently share the results of your security audits and how you patched any identified vulnerabilities.
Discuss your token utility openly. How are you preventing inflation? How is the treasury allocated? Inviting public debate on your tokenomics helps ensure the long-term sustainability of the protocol.
Share why you chose to deploy on Arbitrum versus Optimism or Solana. Documenting the technical challenges of bridging assets or utilizing cross-chain messaging protocols is highly valuable developer content.
If you are utilizing a DAO, share the reality of decentralized decision-making. Discuss voter apathy, the difficulty of passing proposals, and how you are trying to structure fair community governance.
TVL is a major success metric in DeFi. Share when you hit liquidity milestones, but also discuss the strategies you used (like yield farming incentives) to attract that initial capital.
The legal landscape for Web3 is murky. Sharing how you are navigating KYC requirements for fiat off-ramps or dealing with geo-blocking shows maturity and responsibility.
The secure platform to host your long-form technical architecture decisions, document your tokenomics rationale, and distribute your updates to the Web3 community on Twitter.
The standard development environments for Ethereum. Sharing your testing suites and deployment scripts using these tools guarantees high engagement from other Web3 developers.
The absolute center of the Web3 universe. Your BuildInProcess updates must be heavily promoted here to gain any traction in the ecosystem.
Where your code lives and operates. Verifying your contracts on Etherscan and linking them to your public devlog is the ultimate proof of transparency.
While now a massive entity, Hayden famously built the initial version of Uniswap in public after being laid off. He openly asked for help on Twitter, learned Solidity in public, and built one of the most important protocols in crypto through sheer transparency and community engagement.
During the NFT boom, numerous solo developers built analytics dashboards, rarity snipers, and minting bots in public. By sharing their server costs and API struggles, they built highly profitable, subscription-based micro-SaaS businesses.
Successful modern DeFi founders share their math. By publicly documenting their yield strategies, risk management protocols, and transparently handling minor exploits, they build the trust required to secure millions in Total Value Locked.
Set up your BuildInProcess profile. Write a clear, jargon-free post explaining the problem your protocol solves and why you chose your specific L1 or L2 blockchain.
Don't wait for the audit. Make your GitHub repository public as soon as the core logic is written. Invite the community to review the code and submit PRs.
Before minting a single token, publish your tokenomics model and ask the community to stress-test your math. Address their concerns publicly.
When you deploy to Goerli or Sepolia, make an event out of it. Incentivize users to break your testnet build and share the resulting post-mortem.
Set up a Twitter Space or Discord AMA. Answer hard questions about your roadmap, security measures, and regulatory stance directly and transparently.
Yes, and it's recommended. 'Security through obscurity' does not work in Web3. Open-sourcing early allows community developers to spot glaring errors before you pay for an expensive official audit.
Pseudonymity is widely accepted in Web3. You can build a massive reputation under a pseudonym (like an ENS name or NFT avatar) by consistently shipping quality code, writing insightful technical posts, and maintaining high integrity.
Focus strictly on the technology, the product, and your users. Ignore the price action speculation and the maximalist tribalism. Builders respect builders.
This is the ultimate test of a founder. Communicate immediately, take responsibility, explain exactly how the exploit happened at a technical level, and detail the steps for user compensation. Radical transparency can save a project post-hack.
Discord announcements get lost, and Twitter threads are hard to read. BuildInProcess provides a permanent, easily readable home for your complex architectural decisions and whitepapers, ensuring your community always has access to your 'single source of truth'.