#buildinpublic

Transparency is the New Marketing for Startups

Startups are shifting away from stealth mode. By building in public, you create a narrative that larger, slower competitors can't match. You attract passionate users, curious investors, and top-tier talent.

Attract Top Talent

Engineers and designers want to work for transparent companies. Show them your internal culture and technical challenges.

Humanize Your Brand

People don't connect with logos; they connect with other people. Let your team's personality shine through founder updates.

Create a Moat

A highly engaged, loyal community is the only competitive advantage that cannot be cloned by a competitor.

Why use BuildInProcess?

We built the exact tools you need to share your journey without wasting hours on marketing.

Cross-Platform SchedulingPost to Twitter/X, LinkedIn, and Bluesky simultaneously.
First-Post BoostNew users get priority in our trending feed so you don't face a cold start.
Weekly Product LaunchesCompete for visibility in our weekly leaderboard.
Markdown ArticlesPublish long-form stories with rich embedding and beautiful typpography.

Frequently Asked Questions

Is building in public safe for funded startups?

Yes. You don't have to share your proprietary source code or exact bank balance. Share your vision, your roadmap, and your team's insights.

How can our whole team participate?

Encourage engineers to write architecture blogs, designers to share UI explorations, and founders to share strategy. BuildInProcess supports updates from multiple team members.

Will investors like it?

Modern investors love it. It shows you have strong distribution skills, deep customer empathy, and the ability to attract attention.

Ready to share your journey?

Bring your startup in public