Building a SaaS product is incredibly challenging, especially when it comes to finding your first few hundred paying users. The landscape is saturated, ads are expensive, and standing out requires more than just a slick landing page. For SaaS founders, the most authentic and effective marketing strategy today is building in public. When you build a SaaS in public, you transform from a faceless corporation into a relatable indie hacker or dedicated team facing real challenges. The SaaS builder community is unique because it's deeply metric-driven—we celebrate the first $1 of MRR, empathize with unexpectedly high churn, and learn from each other's technical hurdles like pricing model pivots or scaling infrastructure. Building in public solves the core distribution problem for SaaS by giving you an audience before you even launch. It helps you find early adopters who feel invested in your success, gather crucial qualitative feedback when it's most needed, and leverage transparency as an unfair advantage against legacy incumbents. If you're building a SaaS, documenting your journey—the wins, the bugs, the revenue, and the pivots—is the highest ROI activity you can do outside of writing code.
Unlike running cold ads, building your SaaS in public attracts an audience of early adopters who are genuinely invested in your journey. They forgive early bugs, provide detailed feedback, and actively want to see you succeed because they've watched you overcome obstacles.
Every bug fix, technical pivot, and new feature release becomes a piece of content. When building SaaS in public, your roadmap IS your marketing plan. You don't have to invent things to post about; you simply document what you're already doing.
In a world of generic SaaS landing pages, trust is a massive differentiator. When potential users see the human behind the product—sharing MRR updates, technical deep-dives, and honest reflections—they are far more likely to subscribe. Honesty builds trust at scale.
Building in public connects you with other SaaS founders. You'll find co-founders, get advice from folks who are two steps ahead of you (like how to navigate Stripe integrations or handle B2B sales cycles), and potentially attract investor attention simply by consistently showing momentum.
We built the exact tools you need to share your journey without wasting hours on marketing.
Specific, concrete updates that actually drive engagement in this niche.
Share your Stripe dashboard when you hit $100, $1K, or $10K MRR. Even if growth is flat for months, sharing that struggle connects deeply with other founders.
SaaS pricing is notoriously difficult. Share when you change your tiers, why you moved from freemium to a free trial, and the conversion rate impact.
Explain why you chose Next.js over Vue, or Supabase over Firebase. Developers love technical deep dives, and many developers are potential SaaS buyers.
Share the results of your SEO efforts, cold email campaigns, or Product Hunt launches. 'I spent $500 on ads and got 0 signups' is highly engaging content.
Politely share how you handled a difficult support ticket or how a single conversation led to a massive new feature being developed.
It's easy to share wins, but sharing a spike in churn and how you plan to fix it shows true vulnerability and leadership in the SaaS space.
The core platform for scheduling your cross-platform updates, maintaining a long-form builder blog, and connecting directly with early adopters.
Crucial communities for getting feedback on your idea, finding beta testers, and discussing the nuances of B2B/B2C SaaS.
The lifeblood of SaaS metrics. Sharing sanitized screenshots from these tools is a staple of building in public.
The modern SaaS tech stack. Sharing your usage, tips, and struggles with these tools naturally attracts a technical audience.
Adam actively shared his journey of growing Retention.com to $14M ARR with a tiny team. By leveraging his personal founder brand on LinkedIn to share raw, honest insights about building a lean SaaS, he drove massive B2B growth.
As a solo founder, Maor built Base44 (an AI natural language interface) entirely in public. His transparency acted as a massive growth lever, helping him reach 100,000 users before ultimately being acquired by Wix for $80 million.
Simon consistently documented the process of building his SaaS portfolio on Twitter and YouTube. Sharing MRR numbers, product roadmaps, and marketing experiments helped FeedHive grow rapidly in a crowded social media scheduling market.
Create your profile on BuildInProcess and connect your X (Twitter) and LinkedIn accounts. Your first post should just introduce yourself, your SaaS idea, and what problem you're trying to solve.
Write an introductory article or thread explaining exactly why you are building this specific SaaS. What frustration led you to write the first line of code?
You don't need a finished product. Share a Figma screenshot, a rough wireframe, or a screen recording of a half-working prototype and explicitly ask for feedback.
List the tools and frameworks you are using to build the app and why you chose them. This immediately engages the technical side of the SaaS community.
Decide to post at least twice a week. It could be a 'Win of the Week' on Fridays and a 'Current Blocker' on Tuesdays. Consistency beats perfection.
It means transparently sharing your company's journey—including MRR metrics, feature development, marketing wins, and failures—to build trust and an audience before you even officially launch.
Execution matters far more than the idea itself. The benefits of early feedback, audience building, and establishing trust far outweigh the unlikely risk of someone successfully copying your exact vision and execution.
Instead of getting lost in the noise of general social media, BuildInProcess puts your updates in front of a targeted community of fellow builders, founders, and early adopters who genuinely care about software.
Yes, you can draft your updates on BuildInProcess and schedule them to publish on your connected Twitter/X, LinkedIn, and Bluesky accounts simultaneously, saving you hours.
Not at all. Building in public is how you get the following. Platforms like BuildInProcess feature First-Post Boosts to ensure your initial updates reach an active audience regardless of your follower count.